Peoplelink Consultants Ltd is a consultancy services company incorporated under the laws of Kenya.  Responsibilities Local Market Strategy: Adapt global marketing campaigns to resonate with the Kenyan and East African renewable energy market (Solar, EV, and BESS). Lead Generation: Execute targeted LinkedIn and Meta (Facebook/Instagram) campaigns to identify and nurture B2B leads, including solar contractors and fleet managers. Content Localization: Create engaging content-including case studies of local installations and video testimonials- that highlights Ligoo's reliability in the Kenyan climate. Community Management: Build and manage a local digital community of engineers and green energy enthusiasts through webinars and social media engagement. Event Digital Support: Coordinate digital promotion for local trade shows (e.g., Solar Africa Expo) and regional product launches. SEO & SEM: Optimize our regional web presence to ensure Ligoo is the top choice for search queries related to "Energy Storage Kenya" and "Lithium Battery BMS." Analytics & Reporting: Track local campaign performance and provide insights to the global team on market trends and competitor activity in Kenya. Requirements Education: Diploma/Bachelors degree in Marketing, IT, or a related field.  Experience: 2+ years in digital marketing, with a strong preference for candidates with experience in Solar, Construction, or Tech sectors in Kenya. Platform Expertise: Proven track record with Google Ads, Meta Business Suite, and LinkedIn Campaign Manager. Technical Savvy: Ability to understand and explain technical products like hybrid inverters and LiFePO4 batteries. Communication: Flawless written and verbal English; proficiency in Swahili is a strong advantage for local content creation. Creative Tools: Basic proficiency in Canva, CapCut, or Adobe Creative Suite for quick, high-quality social media production.