Tatu is a project of Rendeavour, Africa’s largest urban land developer with over 30,000 acres of visionary projects in the growth trajectories of large cities in Kenya, Ghana, Nigeria, Zambia and Democratic Republic of Congo. Rendeavour’s vision goes beyond alleviating what is a self-evident problem - that of stifling urban congestion and a dearth of quality housing and commercial property in Africa. Rather, we aim to help create the infrastructure - the living and working spaces, communities, schools and hospitals - that will help sustain and accelerate Africa’s economic growth, meet the aspirations of Africa’s burgeoning middle classes, and serve as a catalyst for further urban development. Responsibilities Own and evolve our full-funnel lifecycle marketing strategy: onboarding, engagement, upsell, reactivation, win-back, and loyalty; Build high-impact journeys across email, push, SMS, WhatsApp, in-app, and telesales -mapped to behavior, risk profile, and product use; Design segmentation and targeting logic that supports personalization at scale, including personabased, behavioral, and predictive models; Deploy AI-powered automation for real-time triggers, churn risk scoring, upsell modeling, and dynamic content delivery; Optimize customer journeys through experimentation (A/B, multivariate, holdout groups) with a focus on LTV, retention, churn, and CAC payback; Own CRM infrastructure (Customer.io, Mixpanel, Salesforce, etc.) and coordinate with engineering/data to streamline workflows and data quality; Collaborate with performance, brand, and product marketing to ensure consistent messaging and full-funnel customer experience; Establish and track lifecycle KPIs - from conversion to revenue per user - and report performance to executive stakeholders; Build and mentor a small but powerful team of lifecycle marketers, CRM analysts, and automation specialists. Requirements Experience and Skills 3+ years’ experience in lifecycle, CRM, retention, or performance marketing - ideally in real estate; Proven ability to scale lifecycle programs using marketing automation platforms (Customer.io, Braze, Iterable, Salesforce, etc.); Strong command of data - from segmentation to cohort analysis to attribution; familiarity with Mixpanel, GA4, CDPs, and Looker/Tableau; Experience with AI/ML in marketing - personalization engines, churn models, LTV prediction, or content automation; Ability to partner with Product, Data, Growth, and CX to drive measurable business outcomes; Excellent project management and communication skills; A bias for testing, learning, and execution - and a track record of building systems that scale Soft Skills Strategic thinker with strong commercial judgment. Hands-on and results-oriented leader with a bias for action. Excellent communicator able to influence senior stakeholders and cross-functional teams. Adaptable to complex, fast-changing environments across multiple markets. High energy, integrity, and resilience under pressure.