JOB TITLE ALCOHOL SALES REPRESENTATIVE

**NATURE OF JOB **FULL TIME

INDUSTRY ALCOHOLIC BEVERAGES

SALARY KSHS.40,000-50,000

**JOB LOCATION **ELDORET (INDICATE AREA IN APPLICATION)

DUTIES AND RESPONSIBILITIES

Sales & Business Development

• Achieve and exceed monthly and quarterly sales targets.
• Identify new business opportunities and expand product penetration in assigned territories.
• Negotiate contracts, pricing, and promotions with trade partners.
• Execute route-to-market strategies to maximize distribution and visibility.

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Trade Channel Management

• Manage relationships with distributors, wholesalers, and retail outlets.
• Ensure product availability and visibility in both modern trade and general trade channels.
• Implement merchandising standards and promotional activities.
• Monitor competitor activities and provide market intelligence.

Customer Relationship Management

• Build and maintain strong relationships with clients and trade partners.
• Provide after-sales support and resolve customer complaints promptly.
• Conduct regular visits to outlets to strengthen client engagement.
• Train and support retailers on product knowledge and sales promotions.

Reporting & Analysis

• Prepare daily, weekly, and monthly sales performance reports.

Track sales against targets and budgets.

• Provide feedback to management on market trends, customer needs, and competitor strategies.
• Recommend initiatives to improve sales and profitability.

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KEY REQUIREMENT SKILLS AND QUALIFICATION

• Diploma or Degree in Business, Sales, Marketing, or related field.
• Minimum of 3 years’ sales experience in FMCG, with preference for alcoholic beverages industry.
• Must have a driving license
• Experience working with distributors, wholesalers, and retail trade.
• Strong knowledge of FMCG distribution models and route-to-market strategies.
• Proven track record of consistently achieving or exceeding sales targets.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and meet targets under pressure.

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HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.