DEPARTMENT: MARKETING

SITE LOCATION: KENYA

Job Purpose: Support the Category and Brand Manager- Personal Care to develop and execute on the brand plans in line with the regional and OU brand strategies

Reports to: Category & Brand Manager

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Significant Relationships

(Internal & external)

• Marketing Team

• Cross-functional teams from Finance, Commercial, Supply Chain,NPD, Consumer Insight, Digital

• Local Service providers including Advertising Agencies

Key Accountabilities

• Implement brand strategy in trade to grow and sustain brand performance

and profitability.

• Agency Management for effective execution of all brand related campaigns including Digital & BTL

• Monitor, control, and report brand performance through key consumer KPIs (market share, awareness, trial, attribute rating etc.) providing solutions to shortfalls.

• Support the management of the New Product Development process for the brand Kenya and Uganda

• Support and monitor the implementation of pricing policy for products within the brand portfolio in the Commercial Business Unit.

• Support the development & execution of approved brand Media & Consumer plan within guidelines.

• Support Product Life Cycle Management including demand forecasting and minimising residuals.

• Support brand operations and administrative processes to ensure proper documentation and institutional memory

Qualification, Experience & Competencies

Qualifications Experience

• Bachelor’s degree

• 3-4 years demonstrated experience in Brand, shopper & trade Activations

• Strong data analytical skills

Capabilities/Technical skills

Consumer Champion

• Insight generation (Developing)

• Communication (Developing)

• Digital (Developed)

Brand Champion

• Brand propositions (introduction)

• Strategy (Developing)

• Campaign execution (Proven)

• Agency relationship management (proven strength)

Profit and Growth Champion

• Commercial delivery (Developing)

• RTM (Developing)

Innovation Champion

• Innovation (introduction)

• NPD and PLM (Introduction)

Business Leader

• Personal leadership (Proven strength)

• Personal drive (Proven strength)

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Required Behavioural Competences:

➢ Lead Self – All the time

➢ Lead others – able to lead agency and field sales agents to derive necessary results.

Energetic & Striving- always Puts in needed effort to generate needed result.