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Trade Marketing Specialist - Biscuits

Mondelēz International

full time Nairobi Posted 1 day ago

Qualification and Experience

  • A relevant Commercial Degree or Diploma or equivalent qualification is required

  • 3-5 year's experience in FMCG with experience in Sales/Trade Marketing and/or Insights

  • 3-5 years’ experience in Shopper/Trade Marketing Activation strategies

  • Experience in developing business reporting and KPI dashboards for a full picture of channel, customer and consumer performance

  • Well versed in the use of Nielsen/IRI and retailer specific systems would be an added advantage

  • Understand promotional tactics, execution and fulfilment processes


  • Category commercial plan (6 months & below) for the respective category across all ROA markets

  • Manage Category promotional strategy across channels/ customers and communication to stakeholders

  • Support the preparation of NPD and Marketing Activities selling story to ensure implementation of launch and activities.

  • Analyse, evaluate and communicate the category performance across channels and customers

  • Assesses delivery of the category Gross to Nett (Trade Spend) target versus contract and manage consolidation of the category forecast across channels and customers

  • Responsible for category forecasting by channels and customer and manage the sales input (bottom-up forecast) to the monthly Integrated Business Planning (IBP) cycle.

  • Coordinate in-store category/brand advertising with the relevant stakeholders across sales and marketing to ensure excellence and consistency in execution output.

  • Actively launch/activate/track implementation and performance on new product launches, activations and promotions, also conducting post evaluations to be shared with the commercial organization.

  • Manage category portfolio operational issues (e.g. skus code change, transition for code change) to ensure no disruption in day-to-day operation across channels and customers.

  • Plan and execute point of purchase (POP) 5Ps tactics that underpin the delivery of AC targets & reflect the category strategy.

  • Compile Sales Activation Master Plans (SAMP) that include POS material and visibility plan based on 5P Picture of Success for the category and markets

  • Create and Manage POB and POS deployment for respective categories across ROA markets.

  • Support and Input in Annual planning process.

  • Review and Drive the MSL for the respective categories across all markets and channels.

  • Complete and publish certain ROA dashboards and reports which is across all categories.

  • Ensure that certain Sales Incentive Programs are kept visible during the year/

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