Qualification and Experience
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A relevant Commercial Degree or Diploma or equivalent qualification is required
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3-5 year's experience in FMCG with experience in Sales/Trade Marketing and/or Insights
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3-5 years’ experience in Shopper/Trade Marketing Activation strategies
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Experience in developing business reporting and KPI dashboards for a full picture of channel, customer and consumer performance
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Well versed in the use of Nielsen/IRI and retailer specific systems would be an added advantage
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Understand promotional tactics, execution and fulfilment processes
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Category commercial plan (6 months & below) for the respective category across all ROA markets
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Manage Category promotional strategy across channels/ customers and communication to stakeholders
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Support the preparation of NPD and Marketing Activities selling story to ensure implementation of launch and activities.
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Analyse, evaluate and communicate the category performance across channels and customers
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Assesses delivery of the category Gross to Nett (Trade Spend) target versus contract and manage consolidation of the category forecast across channels and customers
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Responsible for category forecasting by channels and customer and manage the sales input (bottom-up forecast) to the monthly Integrated Business Planning (IBP) cycle.
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Coordinate in-store category/brand advertising with the relevant stakeholders across sales and marketing to ensure excellence and consistency in execution output.
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Actively launch/activate/track implementation and performance on new product launches, activations and promotions, also conducting post evaluations to be shared with the commercial organization.
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Manage category portfolio operational issues (e.g. skus code change, transition for code change) to ensure no disruption in day-to-day operation across channels and customers.
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Plan and execute point of purchase (POP) 5Ps tactics that underpin the delivery of AC targets & reflect the category strategy.
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Compile Sales Activation Master Plans (SAMP) that include POS material and visibility plan based on 5P Picture of Success for the category and markets
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Create and Manage POB and POS deployment for respective categories across ROA markets.
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Support and Input in Annual planning process.
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Review and Drive the MSL for the respective categories across all markets and channels.
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Complete and publish certain ROA dashboards and reports which is across all categories.
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Ensure that certain Sales Incentive Programs are kept visible during the year/
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