Position: General Manager (GM) Department: Senior Management Reports to: Chief Visionary Location: Tatu City, Nairobi (with regular travel to Mombasa, Nakuru, Kisumu, and key retail/dealer locations) Direct Reports: Head of Sales, Service Manager, Warehouse Manager, Marketing Manager, Financial Controller (dotted line to Chief Visionary)
Job Type: Full-Time, Permanent
About the Role:
The General Manager is the on-the-ground commander of the "Vision Plus 2026 Integrated Business Strategy: 'Profitable Precision.'" This role exists to transform the strategic document into a daily reality. The GM will personally drive the company’s pivot from "growth-at-all-costs" to profitability-first, focusing on operational excellence, channel mastery, and ruthless execution of the 80/20 Fortress.
The primary mandate is to achieve the KES 1.1B realistic revenue target (stretching to KES 1.5B) while turning the -5% net margin into a positive +3% to +5%. This is a turnaround role requiring a hands-on leader who can fix broken operations (11-day TAT, 86% OTIF), manage a lean KES 100M operating budget, and align siloed departments into a single, accountable unit.
Key Measures of Performance:
The performance of this role holder will be assessed on the basis of the achievements made on:
- Operational Excellence (40% of scorecard)
· Turnaround Time (TAT): Average repair TAT reduced from 11 days to 3 days by Q2 / 1 day express by Q4.
· On-Time In-Full (OTIF): OTIF rate improved from 86% to ≥95% by Q2 / 97% by Q4.
· Inventory Turnover: Achieve 6x per year (60-day maximum age for any SKU).
· Stock-Out Days (Hero SKUs): Zero stock-out days per month for VP8832SW and VP8843SW.
· Spare Parts Fill Rate: ≥90% fill rate for top 20 failure-prone parts.
- Sales Effectiveness (30% of scorecard)
· Total Revenue: Achieve KES 1.1B (realistic) / KES 1.5B (stretch).
· Revenue by Channel: Retail (KES 400M), D2C (KES 300M), Luthuli (KES 350M).
· Top 10 Customer Concentration: Reduce from 65% to ≤50% by Q4.
· TV + Soundbar Bundle Attach Rate: Achieve ≥40% of TV sales.
- Marketing Efficiency (15% of scorecard)
· Customer Acquisition Cost (CAC): Maintain 50 (industry benchmark is 40).
· D2C Website Conversion Rate: Increase from 0.5% to ≥1.5%.
· Website Traffic: Sustain ≥50,000 visits/month.
- Financial Discipline (15% of scorecard)
· Net Margin: Improve from -5% (2025) to ≥+3% (realistic) / +5% (stretch).
· Credit Note Volume: 7/10 from leadership team.
· Strategic Health Check Status: No "Red" status for 3 consecutive weeks.
Organization Reporting Structure:
Key Responsibilities (Aligned to the 5 Pillars): -
- Pillar 1 & 2: Product & Portfolio Execution (TV Fortress & Audio Cash Engine)
· Lead the Hero SKU Strategy, ensuring 80% of resources are focused on VP8832SW, VP8843SW, and VP8850KV to hit the KES 900M TV revenue target.
· Execute the SKU Pruning decision immediately, discontinuing the 14 identified under performers (e.g., VPSG1, VP2060TS) and clearing all aging inventory by Q4 2026.
· Own the TV + Soundbar Bundle launch (Home Cinema Starter, Family Entertainment, Ultimate Experience), driving a minimum 25-30% attach rate.
· Oversee the successful launch of 4 new high-margin audio SKUs (Entry Soundbar, Dolby Atmos, Bluetooth Speaker) ensuring they meet the >25% margin threshold.
- Pillar 3: Operational Excellence (The Foundation)
· Lead the "24-Hour Promise" turnaround: Reduce average TAT from 11 days to 3 days by Q2 and achieve 1-day express service in Nairobi by Q4.
· Drive OTIF from 86% to 95% by implementing documented SOPs, cycle counting, and a penalty/reward system in the warehouse.
· Enforce financial discipline by leading the monthly SKU profitability review (Kill/Keep/Fix framework) and controlling the "credit note hemorrhage" (requiring CFO approval for any >KES 50,000 credit note).
· Manage working capital ruthlessly, ensuring inventory velocity (