Our client is an award-winning FMCG company specializing in high-quality, affordable sanitary pads with new products in the pipeline. Operating for over a decade in Kenya, they empower customers through health and education initiatives on their packaging. Their non-profit arm amplifies this impact, supporting tens of thousands of youths through branded in-school programmes. The next growth phase of the business will present enhanced challenges and an outstanding opportunity for the right candidate to fill the Head of Sales position.
GENERAL JOB DESCRIPTIONThis position has the overall responsibilities of: Achieving national commercial targets including net sales, distribution, 5P and other assignment targets as may be directed by leveraging the company’s commercial team and / or distributor(s). Overseeing customer and distributor engagements such as key and major account joint business planning, relationships including top to top negotiations and ensuring all issues are resolved promptly to achieve growth and retention targets. Managing, developing, coaching, and motivating the commercial team to ensure SOPs are followed, targets are met, capabilities are optimized. Building and leveraging own and trade master and transaction data, other market data-based analytics to surface actionable insights. Developing and delivering accurate and timely sales, distributor, market reports and recommendations to close gaps and opportunities. Maintaining current knowledge of relevant developments and establishing necessary contacts (e.g., government, trade partners, local associations) within the country. SPECIFIC JOB RESPONSIBILITIESThe Head of Sales is responsible and accountable for the following Core job elements: Collaborate with the CEO to develop and implement sales initiatives, programs, and strategies for key market capture. Develop standard operating procedures for the commercial team and ensure compliance by all staff. Build, manage, develop, coach, and motivate the commercial team to ensure SOPs are followed and targets are met. Achieve commercial targets. Targets may include Net Sales, Cost of Selling, Trade Coverage etc. Directly manage all distributors in the country, supervises key accounts and other sales staff. Maximize sales volume and revenue growth through distributor, wholesaler, and retail outlet management. Forecast, develop, and set sales objectives for regions and territories. Develop and execute appropriate 5P strategies, tailoring strategies to each market. Manage customers by providing a high level of customer service and resolving issues promptly. Ensure distributor compliance with targets and agreements, reviewing regularly and identifying areas of improvement. Constantly monitor market conditions and competitor activities. Provide timely market intelligence reports with actionable insights based on data to the CEO for discussion and implementation. Drive Go-To-Market strategies and execute annual business plans aligned with budget goals. Oversee the execution of advertising and promotional campaigns, managing the ‘Call Value System’ to optimize resource utilization and sales effectiveness. Ensure effective implementation of class-of-trade and Go-To-Market strategies across retail environments. EDUCATIONAL AND COLLATERAL REQUIREMENTSAn undergraduate degree from an accredited University with eight years’ experience in various and progressively increasing sales responsibilities in a multinational environment. An MBA degree in Marketing or Management is an added advantage. Proven track record building and leading high-performing sales teams, consistently achieving revenue targets while optimizing gross margins, and successfully planning and executing new product launches within lean budgets. Demonstrated excellence in 5P field execution, good understanding of and relationships with the trade at all levels. Outstanding shopper and consumer knowledge, negotiations skills. Ability to deliver impactful reports and insights with exceptional strategic, analytical, creative, communication, team management and presentation skills. Ability to effectively manage a profit and loss statement, awareness of supply chain and sales activity impacts on the cash flow statement. TUME consulting is interested in meeting candidates who meet the requirements above. Interested candidates should submit their applications to info@tumeconsulting.com quoting ‘Head of Sales’ as the subject of their email by Monday, 1st June 2026.
Please note, only shortlisted candidates will be contacted.
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