Company Description
True Group is a Nairobi-based real estate development and property management company, and a subsidiary of Burhani Engineers Ltd, a well-established engineering firm with over 45 years of experience. This relationship strengthens True Group’s ability to deliver projects with exceptional technical precision, structural integrity, and long-term value.
The company is dedicated to making property ownership effortless, reliable, and rewarding by offering fully integrated real estate investment solutions. True Group designs, develops, and manages high-quality residential properties that generate consistent returns while removing the complexities traditionally associated with property ownership.
With over 15 years of experience and a growing portfolio, True Group focuses on delivering affordable luxury developments that combine modern design, efficient management, and strong investment performance. Its end-to-end approach covers the full property lifecycle, enabling investors to benefit from hands-off ownership and steady income streams.
Through innovation, disciplined execution, and the engineering backbone of Burhani Engineers Ltd, True Group continues to provide reliable, scalable real estate solutions that simplify investment and maximize returns.
Job Description
Job Purpose
To drive investor acquisition and revenue growth for True Group by positioning and selling residential income-generating properties as structured investment products. The Investment Sales Executive serves as the primary point of contact for prospective investors, translating True Group's managed-yield model into clear, compelling investment cases that align with each client's financial goals. The role is central to expanding True Group's investor base across first-time buyers, capital redirectors, and diaspora clients, converting qualified leads into long-term investment relationships built on transparency, consistent returns, and trust.
Key Responsibilities
Investor Acquisition & Pipeline Management
Identify, prospect, and qualify potential investors through referrals, digital leads, networking events, diaspora outreach, and corporate channels. Build and manage a structured sales pipeline, tracking prospects from first contact through to close. Meet and exceed monthly and quarterly sales targets across True Group product lines.
Investment Advisory & Consultation
Conduct detailed investor consultations in person, virtually, or via diaspora-friendly channels to understand financial goals and match clients to the right product. Present and articulate the investment case for each project with regard to rental yields, capital appreciation, payment plan structures, title security, and management model.
Client Relationship Management
Own the full client journey from lead to close, maintaining consistent communication and building long-term investor trust. Support clients through the transaction process documentation, payment plan onboarding, legal milestones in coordination with the operations and legal teams. Nurture existing investors for repeat purchases and portfolio expansion, leveraging the True Group investment ladder model.
Market Intelligence & Reporting
Stay current on Nairobi real estate market trends, competing investment products, and investor sentiment, particularly in the affordable and mid-market segments. Provide regular pipeline reports and sales forecasts to the Sales and Marketing Manager. Gather and relay investor feedback to inform product positioning and future development planning.
Brand & Outreach
Represent True Group at investment forums, property expos, corporate events, and diaspora community engagements. Collaborate with the marketing team to support campaign execution, referral programmes, and digital lead generation.
Qualifications
Qualifications and Experience Requirements
Bachelor's degree in Finance, Economics, Business Administration, or a related field. At least 3 years of experience in investment sales, financial advisory, bancassurance, wealth management. Demonstrated track record of meeting or exceeding sales targets in a consultative, relationship-driven sales environment. Strong understanding of investment fundamentals such as yield, ROI, capital growth, risk-return trade-offs. Excellent presentation, negotiation, and closing skills. Proficiency in CRM tool and pipeline management. Prior experience selling investment products, off-plan developments, or income-generating assets. Existing network among diaspora communities, SACCOs, investment clubs, Self-Help Groups, Chamas or high-net-worth individuals. Exposure to payment plan structuring or instalment-based sales models.
Key Competencies
Investment Acumen – Ability to speak credibly about financial returns, risk, and asset performance. Consultative Selling – Listens first, advises and builds investor confidence through insight. Relationship Management – Ability to build trust with diverse investor profiles across income levels and geographies. Resilience & Drive – Self-motivated, target-oriented, and consistent even under pressure. Communication – Clear, confident communicator both virtually and during face to face interaction. Integrity – Transparent and ethical in all investor interactions with resolve to protect the True Group brand.
Additional Information
Application Deadline:
This position will remain open for applications until 23d May 2026. Only shortlisted candidates will be contacted.
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