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Centre Marketer - Kenyatta Market At Marie Stopes

Strathmore Business School

Education / Teaching full time Nairobi Posted 12 hours ago

Marie Stopes International is an international non-governmental organisation providing contraception and safe abortion services in 37 countries around the world. Marie Stopes International as an organisation lobbies in favour of access to abortion, and provides a variety of sexual and reproductive healthcare services including advice, vasectomies, and abortions in the UK and other countries where it is legal to do so. In 2015 there were an estimated 21 million women around the world using a method of contraception provided by Marie Stopes International provided. The contraception and safe abortion services that the organisation provided in 2015 averted 6.3 million unintended pregnancies, 4 million unsafe abortions and 18,100 maternal deaths. The organisation's core services include family planning; safe abortion and post-abortion care; maternal and child health care, including safe delivery and obstetrics; diagnosis and treatment of sexually transmitted infections; and HIV/AIDS prevention.Key Responsibilities On-Ground & Community Marketing Plan and implement daily and weekly community marketing activities within the centre’s catchment area Conduct door-to-door mobilization, market activations, and community sensitization talks Build relationships with referral partners, community health promoters (CHPs), peer educators, youth champions, and local leaders Identify and map high-potential areas (estates, markets, boda stages, colleges, workplaces) for sustained engagement Mobilize clients for centre services and special service days/promotions Below-the-Line (BTL) Marketing Activities Distribute approved IEC materials (flyers, posters, brochures) in strategic locations Support activations such as roadshows, tent activations, market storms, and community events Identify opportunities for posters, noticeboards, and wall branding in the community (with proper approvals) Ensure correct and consistent use of MSK branding and messaging at all times Client Referral & Follow-Up Issue and track referral slips or codes to measure marketing impact and effective referrals Follow up with potential clients who expressed interest but did not visit the centre Support appointment booking during mobilization activities where possible Partnerships & Linkages Establish and maintain working relationships with: Pharmacies and chemists Salons and barbershops Women associations/ Chama Youth groups and women’s groups Workplaces and learning institutions Identify and nurture referral champions within the community Data Collection & Reporting Maintain daily records of: Areas visited Activities conducted Number of people reached Referrals generated Submit weekly and monthly marketing reports to the Centre Manager and Marketing Team Provide feedback on community perceptions, competitor activities, and emerging client needs Brand Representation & Compliance Act as a professional ambassador of Marie Stopes Kenya in the community Ensure all communication is accurate, respectful, confidential, and non-judgmental Adhere strictly to safeguarding, consent, and privacy guidelines Avoid making medical claims beyond approved messaging Support to Centre Campaigns Support centre-led campaigns, service days, and promotional drives Assist in mobilization for new service introductions or priority health campaigns Work closely with service providers to understand key services to promote Key Performance Indicators (KPIs) Number of on-ground activities conducted per week Number of referrals generated Conversion rate of referrals to actual clients Growth in client volume linked to marketing activities Number of active community referral partners Timely and accurate submission of reports Working Conditions Majority of time spent in the field Requires walking long distances and working outdoors May involve weekend or evening community activities when needed REQUIREMENTS Qualifications & Experience Certificate or Diploma in Marketing, Community Development, Public Health, or related field Experience in field marketing, community mobilization, or health promotion is an added advantage Experience working in SRHR or community health programs is desirable Skills & Competencies Strong interpersonal and communication skills Confidence engaging diverse community groups Ability to work independently in the field Basic data recording and reporting skills Persuasive but ethical communication style Good knowledge of the local area and community dynamics