Sheer Logic Management Consultants (SLMC) was incorporated in 1997 as a limited liability company whose overall aim is to provide Human Resource consultancy and training services to a diverse set of industries and economic sectors; both private and public. Our Mission Improve the operational effectiveness of our client, by developing solutions that build the internal capacities and capabilities. Our Vision To become an integrated Centre of Excellence in Management Advisory, Training and Organizational Development within Eastern and Central Africa.About the Role As the Regional Consumer Insights & Brand Growth Manager, you will serve as a strategic partner to brand teams by translating complex consumer, shopper, and market data into actionable growth opportunities. You will lead brand-building analytics, innovation research, media optimization, and insight generation that strengthen brand love and drive long-term business performance. You will work across multiple business groups and collaborate closely with Marketing, Customer Development, R&D, Finance, and leadership teams to deliver breakthrough insights and impactful business decisions. Responsibilities Lead analytics on brand health, brand power, and consumer behavior to support medium- and long-term brand growth Integrate multiple data sources such as brand studies, social listening, search insights, market trends, and primary research to drive innovation pipelines Support innovation and renovation projects from ideation and co-creation to final testing and launch Develop compelling customer growth stories for new product innovations Lead priority research initiatives including product launch evaluations and post-launch effectiveness studies Identify disruptive consumer insights and emerging trends to fuel innovation and brand-building strategies Design cost-effective research programs and scale agile research methods and tools Partner with cross-functional teams to ensure insight-led decision making across the business Requirements Bachelor’s degree in Business, Economics, Marketing, or a related field Minimum 3 years of experience in Consumer Insights, Analytics, Brand Management, Commercial Development, Finance, or related functions Strong analytical capability with confidence in working with data and numbers Excellent storytelling and presentation skills with the ability to influence senior stakeholders Strong business acumen and understanding of marketing principles Ability to work independently, prioritize effectively, and manage multiple projects Key Skills Consumer & market research Brand strategy and brand building Innovation and renovation excellence Data interpretation and insight generation Social listening and search insights Marketing effectiveness measurement Content optimization and media performance analysis Creative problem solving Stakeholder management and cross-functional collaboration