Pavago connecting businesses with top talent, streamlining hiring processes, and providing comprehensive support for long-term success. Senior Creative Strategist – Paid Social (Meta Ads)
About the Role
We’re hiring a Senior Creative Strategist – Paid Social (Meta Ads) who takes a creative-first approach to performance marketing. This is not a traditional media buying role focused only on dashboards and optimization. Your primary edge should come from your ability to develop winning ad concepts, write strong creative briefs, and shape storytelling that drives conversions. You will own Meta advertising across multiple accounts — from idea → creative → launch → scale — with full responsibility for performance outcomes.
What You’ll Be Doing
Own and scale Facebook & Instagram ad campaigns from ideation to execution Manage and optimize key metrics including CPL, CPA, and ROAS across multiple accounts Handle $10K–$250K+ monthly ad spend budgets with performance accountability
Creative Strategy (Primary Focus)
Develop original ad angles, hooks, and messaging frameworks Write clear, high-converting creative briefs for designers and video editors Lead UGC direction, including scripting, storytelling, and video concepts Contribute directly to ad concepting and campaign narratives Continuously test new creative ideas and iterate based on performance
Performance & Optimization
Analyze performance daily and make data-driven decisions Identify winning creatives and scale them effectively Optimize campaigns across audiences, creatives, and offers
Creative + Data Feedback Loop
Use data to refine messaging, angles, and storytelling Understand why creatives perform — not just what performs Continuously improve performance through creative iteration
Collaboration & Ownership
Work closely with designers, editors, and internal teams Align campaigns with broader revenue and growth goals Operate with autonomy — owning outcomes, not just execution
Must-Have Requirements (Non-Negotiable)
3+ years running Facebook/Instagram ads at a high level Proven experience managing at least $10,000/month in ad spend (preferably significantly more) Experience handling multiple accounts (5+) simultaneously Strong hands-on involvement in creative strategy, including: Ad concepting Creative brief writing Storytelling for paid ads Ability to create ads that convert — not just launch campaigns Strong command of: Meta Ads Manager Facebook Business Suite Pixel tracking & conversion optimization Strong copywriting skills — able to craft compelling hooks and messaging
Important: Candidates who have only executed campaigns without contributing to creative strategy (concepts, messaging, briefs) will not be a fit for this role. What Separates Top Candidates
Strong portfolio of winning ad creatives (UGC, static, video) Clear ability to explain their role in creating high-performing ads Deep understanding of creative → offer → conversion flow Experience managing $50K–$250K+ monthly budgets Hands-on experience with UGC workflows and video production Use of AI tools (e.g., ChatGPT) to improve creative output
What Success Looks Like
Consistently hitting or improving CPL, CPA, and ROAS targets Launching and scaling campaigns quickly without sacrificing quality Bringing fresh creative angles and testing ideas proactively Driving measurable growth across multiple accounts
Property Maintenance Coordinator
About the Role:
Our client is seeking a Property Maintenance Coordinator to oversee the full cycle of property maintenance — from intake of tenant requests to vendor coordination and resolution tracking. This role ensures that tenant needs are addressed quickly, vendors are scheduled and managed efficiently, and property owners have confidence in the quality and timeliness of maintenance operations. You will serve as the central hub for all maintenance workflows, keeping properties safe, compliant, and well-managed.
Responsibilities: Tenant Request Intake:
Receive, log, and categorize 10–20 maintenance requests daily via phone, email, or portal. Document requests in property management software (Yardi, AppFolio, Buildium). Prioritize urgent issues (plumbing leaks, HVAC failures, safety risks) and escalate as needed.
Work Order Management:
Create, assign, and monitor work orders from start to completion. Track ticket progress daily, ensuring SLAs and deadlines are met. Close tickets with tenant satisfaction confirmation.
Vendor Coordination:
Schedule contractors and vendors for repairs and inspections. Confirm vendor availability, insurance, and licensing requirements. Review invoices against work performed before approval.
Preventive Maintenance:
Schedule recurring services (HVAC, pest control, landscaping, safety inspections). Maintain preventive maintenance logs and service calendars.
Compliance & Documentation:
Ensure work orders, invoices, and vendor records are complete and audit-ready. Confirm adherence to OSHA, safety, and local building code requirements.
Owner & Leadership Reporting:
Prepare weekly reports on open tickets, resolution times, and costs. Provide monthly summaries for owners (maintenance spend, recurring issues, preventive maintenance status).
What Makes You a Perfect Fit:
Excellent communicator who can balance tenant empathy with vendor accountability. Highly organized, able to juggle dozens of open tickets without losing detail. Calm under pressure, especially when handling urgent or emergency situations. Process-driven, ensuring consistent follow-up and documentation.
Required Experience & Skills (Minimum):
2+ years in property management or maintenance coordination. Proficiency with property management platforms (Yardi, AppFolio, Buildium). Strong Microsoft Office/Google Workspace skills. Familiarity with vendor scheduling, invoicing, and insurance requirements.
Ideal Experience & Skills:
Managed maintenance for portfolios of 100+ units. Knowledge of basic building systems (HVAC, plumbing, electrical). Exposure to OSHA or state/local building compliance. Experience implementing preventive maintenance programs.
What Does a Typical Day Look Like? A Maintenance Coordinator’s day revolves around keeping tenant maintenance needs resolved quickly and vendors accountable. You will:
Monitor the maintenance queue, logging new requests and prioritizing emergencies. Dispatch vendors for urgent or scheduled repairs and track progress through completion. Communicate with tenants to provide updates on timelines and confirm satisfaction post-repair. Update property management systems with ticket notes, invoices, and vendor confirmations. Schedule preventive maintenance to avoid costly breakdowns and extend asset life. Prepare status reports for owners and leadership, summarizing current workload and costs.
In essence: you are the operational hub of maintenance, ensuring properties stay safe, compliant, and tenant satisfaction remains high. Key Metrics for Success (KPIs):
% of tickets resolved within SLA (e.g., emergencies