Key Responsibilities 1) Market scoping and growth planning • Research, map, and prioritize target areas and customer segments within your region (Nairobi or Eldoret and surrounding markets). • Identify growth opportunities, competitor activity, pricing trends, and customer needs. • Build and maintain a territory plan and pipeline to meet monthly targets. 2) Customer acquisition (wholesale and retail) • Identify, approach, and onboard new customers including wholesalers, distributors, retailers, salons, pharmacies, cosmetic shops, supermarkets, and kiosks where relevant. • Schedule and lead customer meetings, product presentations, and negotiations. • Convert leads into active accounts and maintain strong relationships to drive repeat orders. 3) End-to-end sales cycle management • Manage the full sales cycle: lead generation, qualification, pitching, sampling, follow-ups, closing, and account management. • Collect customer orders accurately and submit them on time for fulfillment. • Maintain accurate records of leads, visits, orders, and sales performance. 4) Product testing, feedback, and reporting • Coordinate product sampling and testing with selected customers and consumers. • Collect structured feedback, document findings, and share insights with management/production to support product improvement. • Submit regular field reports on customer feedback, objections, product performance, and market insights. 5) Promotions and consumer education • Plan and execute promotional activities such as activations, demos, trainings, and consumer education events. • Drive product awareness and adoption by explaining product benefits and usage. • Track and report promo outcomes (reach, trials, conversions, and sales impact). 6) Fulfillment coordination (warehousing and distribution) • Work closely with warehousing and distribution teams to confirm stock availability and delivery schedules. • Coordinate deliveries and follow up to ensure orders are delivered accurately and on time. • Resolve delivery issues quickly and professionally to protect customer experience. 7) Payments and collections • Ensure goods are fully paid for before delivery (unless otherwise approved by management). • Follow up on invoices and payments and maintain accurate customer payment records. • Support documentation for orders, deliveries, and payments. 8) Targets and performance management • Meet or exceed sales and profit targets for your territory. • Provide weekly updates and monthly performance reports (pipeline, conversions, sales, collections, and key challenges). Qualifications and Experience• Diploma or degree in Sales, Marketing, Business, or a related field (preferred).• 2+ years experience in sales/business development (FMCG, beauty/cosmetics, personal care, retail distribution, or pharma retail is an advantage).• Education background from a Beauty School is an added advantage.• Proven ability to prospect, negotiate, and close deals.• Experience handling retail/wholesale accounts and working with distributors is an added advantage.