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Customer Experience (Cx) Communications Manager At Equity Bank Kenya

Equity Afia

Healthcare / Medical full time Nairobi Posted 2 days ago

Equity Bank Limited (The "Bank”) is incorporated, registered under the Kenyan Companies Act Cap 486 and domiciled in Kenya. The address of the Bank’s registered office is 9th Floor, Equity Centre, P.O. Box 75104 - 00200 Nairobi. The Bank is licensed under the Kenya Banking Act (Chapter 488), and continues to offer retail banking, microfinance and related services. The Bank has subsidiaries in Kenya, Uganda, South Sudan, Rwanda and Tanzania. Its shares are listed on the Nairobi Securities Exchange and Uganda Securities Exchange. Equity Bank was founded as Equity Building Society (EBS) in October 1984 and was originally a provider of mortgage financing for the majority of customers who fell into the low income population. The society’s logo, a modest house with a brown roof, resonates with its target market and their determination to make small but steady gains toward a better life, seeking security and advancement of their dreams. The vast majority of Africans have historically been excluded from access to financial resources. Having been declared technically insolvent in 1993, Equity’s transformation into a rapidly growing microfinance and then a commercial bank is widely considered to be an inspirational success story. Currently, Equity Bank has more than 9 million customers making it the largest bank in terms of customer base in Africa and having nearly half of bank accounts in Kenya. The company’s vision is "to be the champion of the socio-economic prosperity of the people of Africa”. Equity Bank retains a passionate commitment to empowering its clients to transform their lives and livelihoods. Through a business model that is anchored in access, convenience and flexibility, the Bank has evolved to become an all-inclusive financial services provider with a growing pan-African footprint. Equity Bank’s business model and its visionary leadership has continued to earn local, regional and global accolades and recognition. The model is also studied in some of the leading business schools in the world, as other developing countries in Africa and Asia seek to learn from Equity’s low margin, high-volume model. Equity Bank in 2010 established the Equity Group Foundation. This innovation and creative vehicle has fully transformed the concept of philanthropy and corporate social responsibility. While Equity Group Foundation champions the socio-economic transformation of the people of Africa and seeks partnerships along six cluster thematic areas, Equity Bank provides the infrastructure of delivery, hence reducing the operational costs for the Foundation and increasing the rate of return on any social investment. The six social thematic areas of focus are: education and leadership development; financial literacy and access; entrepreneurship; agriculture; health; innovations and environment. Make an enquiry todayThe Role Purpose Responsible for creating, implementing, and evaluating communication strategies to ensure effective and consistent messaging both internally and externally. The role is essential in maintaining a positive image of the bank, fostering strong relationships with stakeholders, and effectively conveying the bank's mission, values, and achievements. This position reports to the Head of CX Business Partnering. The Key Responsibilities Customer Engagement Initiative: Lead initiatives to enhance customer engagement and satisfaction through personalized communication approaches. This includes implementing feedback mechanisms to gather insights and measure customer sentiment as well as designing and executing campaigns that foster customer advocacy. Developing Communication Strategies: Creating comprehensive communication strategies aligned with the organization's CX objectives and overall business goals. Ensure Message Consistency: Standardize all customer communication to ensure the tone, message and brand standards are consistent. Crafting Content: Liaise with Communication Agencies to produce high-quality written and visual content for various communication channels, including websites, blogs, social media, newsletters, reports, and presentations. Internal Communications: Facilitate effective communication within the organization, ensuring that employees are well-informed about important updates, initiatives, and developments. This may involve creating internal newsletters or using communication tools and platforms. Brand Management: Ensure that all communication materials and messages align with brand guidelines and maintain consistency in branding across different platforms. Monitoring and Analysis: Track the effectiveness of communication strategies and campaigns, using metrics and analytics to measure success and make data-driven improvements. Stakeholder Engagement: Identify key stakeholders and develop tailored communication approaches to engage and maintain positive relationships with them. Event Management: Support the planning and execution of communication-related events, such as product launches, press conferences, trade shows, and corporate gatherings. Media Monitoring: Keep abreast of industry trends, competitor activities, and relevant news to identify opportunities and potential risks for the organization. Budget Management: Tracking the communication budget spend and preparing ROI reports. Key Technical Skills & leadership competencies Conceptual and Analytical Skills: Ability to quickly grasp and understand communication briefs and keen to detail Technology Skills: Knowledge of Media Monitoring tools Business Process Management: Knowledge of banking products and services  Experience Requirements   Minimum of 7 years’ experience in communications, service design, or related roles within banking/finance. A track record of developing & implementing communication and media campaigns  Academic Qualifications and Certifications  Bachelor's degree in a communication-related field. A strong understanding of communication principles. Knowledgeable about communication, advertising and brand marketing. Demonstrated ability to design and deploy communication content, campaigns and media monitoring. Must be a Member of Public Relations Society of Kenya